It goes without saying that blogging is in and needs that you have one. Let's dig a little deeper and try to understand why so and also look at some prerequisites in setting up a successful blog.
Why do you think online industry experts are under every niche throwing their burdens behind the blog and always suggest that you have one? The reason is simple.
-Blogs are built and designed for better rankings
-It has got a unique built-in feature as the Platform &
-People love blogs and more importantly, Google loves blogs (this should be a clincher, right?)
A question is concerned about how to come blog so friendly search engine? To give it one particular reason, it is because of a feature called "ping " with which search engines are notified of new content on your blog which in turn sets search engines ' spiders in a motion crawl to your site.
That being discussed, let's go to the platform.
This should be a self-hosted blog and not a single host on a site like blogger.com or WordPress.com for a variety of reasons, the top of them being,
-You must have full control over your blog and your content should not be at the mercy of the host. Tomorrow if they decide to close your account for any reason, all your work will be down draining just like that.
-The Blog platform must be on a content management system with the ability to run widgets, plugins, and do SEO work. Unless you have this, you won't be able to utilize the WEB 2.0 features that today's customers are familiar with and naturally expect on your blog as well.
And without a doubt, the platform that gives you all of the above and more is a WordPress based blog on your self hosted account (not to be confused with a blog at WordPress.com). If you need to put in an attempt to move it from another platform, it's worth it, hands down. Go for it.
On the passing note, do not be a perfectionist. Just get it rolling with some content. You have all the time in the world to make it look better. To start, the sole purpose must drive some traffic to your blog and you can't have it unless you put it down. So people, go out there and take action. Bring It on!!
